I know that half the money I spend on advertising is wasted.
My only problem is that I don’t know which half
Digital Marketing Services Have Changed That
Modern marketing thinking dictates that your marketing activity should consist of several pillars or strands, with each pillar supporting an overall strategic aim and, with each aspect being measurable, you will know, to the penny what works and what doesn’t.
So, you have built your website what next?
A good starting point would be to optimise your from the point of view of search engine optimisation (SEO), for a few key phrases. Thereby follows your first challenge. Do you really know which phrases your clients will be searching for that truly relate to your services or products? Secondly, can you really get to the top of Google?
SEO
It’s true to say that there has been, without doubt, more nonsense written about SEO than probably any other subject in modern life and certainly if anybody tells you that they will “get you to the top of Google” our advice would be don’t go with them. We would never make such a promise.
More SEO
What we can do for you is help you identify which phrases your clients are searching for, and then simply optimise your site, possibly with the introduction of a few keystone landing pages, to attempt to attract those visitors who have searched for those phrases. But, beware, this is an extremely competitive world and if your key phrase is one that anybody with deep pockets is optimising for, then unless you’re prepared to throw many dollars at the problem, the top of Google will probably be an unreasonable expectation. However, first page of Google can certainly be seen as a satisfactory outcome for most businesses.
Social Media
This would be an essential pillar in a strategy that was aimed at “driving traffic to your website”.
In practical terms for most businesses we find that the next obvious step, being relatively easy to implement, low-cost but frequently highly effective, is to make use of social media.
More Social
The exact social media channel, Facebook, Twitter or Google + would probably be determined by the market sector that you are aiming at, high street retail, business to business, consumer products would require a different approach, but from our own experience social media can produce highly effective results with little investments and perhaps most importantly quickly.
Pay Per Click
We ought to mention Google pay per click, that is the method by which you pay Google to feature your website on their first page, the inventive aspect is that you don’t pay for being displayed on the first page, but you do pay if anyone clicks on your advert. You can certainly get to the top of Google – if you’re prepared to pay!
More PPC
But beware! You are only paying for a click and that doesn’t mean that an order will be forthcoming, merely that somebody has visited your website perhaps for as little as a few seconds!- for that reason we frequently don’t advocate Google pay per click campaigns other than for very specialist applications.
More Email
Numerous email marketing “systems” are available online, newsletters and content can be compiled quickly and easily and distributed to your contacts. With costs starting at as little as $10 per month, email marketing can be a cost-effective tool.
Easy & Cost Effective
The beauty of such campaigns is that they can be instigated relatively cheaply and most importantly, as with each of the methods outlined above, you get to know which of your targets clicks on which of your articles or pages. Usually a valuable piece of marketing information. In other words you quickly find out what is working and what isn’t. With careful management you may even be able to calculate exact rates of return on any aspect of your marketing spend. You are able to identify individual contacts who have shown specific interest and follow it up with either further targeted information, or perhaps even telephone call.
A Few Simple Steps
To summarise, a website that is optimised for certain key phrases from an SEO perspective, an active and vibrant social media campaign promoting your products and your brand and most importantly “engaging” with people who are interested in your services and an email campaign, that contains information that is both interesting and informative will further strengthen your relationship with your contacts and present them with every opportunity of doing business with you.
In the modern world you don’t find clients, they find you.
